A slower way to experience the booming megacity

In 2022, Kinfolk launched Kinfolk Notes, a beauty brand that marries Danish design, Korean beauty know-how and French fragrances. The initial skincare line, a range of aromatic hand soaps, lotions and creams, was followed by a fragrance collection that is available as eau de parfum, diffusers and candles—all of which can be sampled at Kinfolk’s pop-up stores across Seoul. A flagship home for Kinfolk Notes opened in Seongsu in April 2024 and includes a flower shop, garden café and design store that stocks the latest issues and books from Kinfolk.