Top Singapore Advertising Jingles of All Time
From the days of radio advertisement to today’s unskippable YouTube ads, there has been one distinct through line: ad jingles. In a competitive market like Singapore, brands need to do what they can to stand out, and there’s hardly a better way to do so than getting stuck in your head.
Ad jingles grab attention, trigger emotions, and embed themselves deep into your memory. Whether it be a familiar childhood melody or a viral hit from last week, ad jingles work because music is able to activate the brain in a way that text or visuals alone cannot.
The best jingles are short and easy to remember. That’s where expert music production, sound design, and meticulous audio editing come into play. From composition to final mastering, every element plays its part in how well a song commercial performs.
The best Singapore ad jingles are often created by a Singaporean sound studio with a combination of local insight and professional sound consultation services. In this list, we revisit the top 10 Singapore ad jingles of all time, highlighting what makes each one stand out.
- yuu Singapore – “Nobody But yuu”
- Marigold – “Give Me One More!”
- Pizza Hut – “Pizza Hut Delivery”
- Gojek – “Let’s Gojek”
- Nissin Foods – “Enjoy Myojo!”
- MILO – “MILO Peng”
- Selleys Singapore – “If It’s Selleys, It Works”
- Nippon Paint – Nippon Paint TVC
- Shopee – “9.9 Super Shopping Day”
- Don Don Donki – “Miracle Shopping”
1. yuu Singapore – “Nobody But yuu”
yuu Singapore is a rewards club that awards users with points when they make purchases at certain retailers that can later be redeemed for “rewards”. This is made clear by the iconic Singaporean personality Phua Chu Kang in yuu’s “Nobody But yuu” song commercials.
The ad remixes Wonder Girls’ 2009 track “Nobody”, taking what was already an earworm of a song and replacing the lyrics with the brand name “yuu” instead of “you”. The lyrics “come earn points with yuu” also explain the service that yuu provides to anyone who may have been unfamiliar with the brand prior to hearing the ad jingle.
2. Marigold – “Give Me One More!”
To those who grew up in South East Asia, Marigold is a familiar sight to see on supermarket shelves. What might be even more familiar is the tune of their decades old ad jingle for their fruit jelly and milk pudding.
Starring the Taiwanese actress Huang Wei Ting, the ad wouldn’t be out of place in today’s marketing landscape. Featuring a simple, repetitive dance and an even more simple jingle with only four unique words, it looks a lot like a TikTok dance.
The ad was popular during its run for all the same reasons that TikTok dances go viral today. It was easy to remember and easy to imitate, making the tune something instantly recognisable to many Singaporeans.
3. Pizza Hut – “Pizza Hut Delivery”
Before the days of delivery apps and online orders, people used to have to make phone calls when they wanted to have their food delivered. In a world before in-built contact lists on mobile phones, that meant remembering phone numbers.
Enter Pizza Hut Singapore’s early 2000s ad jingle, featuring nothing other than their phone number and the words “Pizza Hut Delivery!” over a peppy tune.
The tune was so memorable, it didn’t matter if you didn’t have a pen to write the number down. No fluff, no wasted time, giving customers all the information they need, answering the who, what, and how, in just four seconds of pure ad jingle efficiency.
4. Gojek – “Let’s Gojek”
Gojek Singapore took The Pussycat Dolls’ hit single “Don’t Cha” and turned it into their rideshare service anthem, subbing in lyrics such as “Don’t cha wish they’d treat you like you’re the queen? Don’t cha wish their car had space to stretch your knees?”
The commercial blends nostalgic sounds with modern visuals, allowing the proven catchy chorus and playful lyrics to get stuck in their audience’s heads. Additionally, listeners will now be reminded of the brand when they hear the actual song as well, further expanding the ad jingle’s reach.
5. Nissin Foods – “Enjoy Myojoy!”
Ad jingles are far from a new concept, and some jingles have cemented themselves in the cultural zeitgeist of decades past. The “Enjoy Myojoy!” jingle for Myojo mee is one of those song commercials that can be recalled by many older Singaporeans.
The ad showcases Myojo’s rooster mascot flying over notable Singaporean landmarks, such as the Victoria Concert Hall, as a chorus of children sing about how much they’d like to eat Myojo noodles.
The local sights took what was a foreign brand and made it familiar, while the upbeat tune made the brand seem friendly. Watching the ad gives you the distinct impression that Singaporean children must like to eat Myojo mee.
6. MILO – “MILO Peng”
Phua Chu Kang isn’t the only famous Singaporean who has dabbled in song commercials. In 2017, Nathan Hartono featured in a campaign for “MILO Peng”, singing the ad jingle that proclaimed “it’s marvellous what MILO can do for you”.
The jingle is sung over a contemporary electric guitar motif, making it catchy without sounding like a nursery rhyme. Compared to some other ad jingles, Hartono’s MILO Peng jingle was fresh and slightly edgy, which resonated well with the target demographic at the time.
7. Selleys Singapore – “If It’s Selleys, It Works”
Short, catchy, and to the point. This ad jingle gets the tagline of the brand stuck in your head. “If it’s Selleys, it works”.
Though most of their commercials lean closer to the 15 or 30-second mark, having their jingle be as brief as it is makes it easy to remember and ensures that listeners are going to hear it before they hit the skip button on YouTube videos.
8. Nippon Paint – Nippon Paint TVC
When the type of product you sell is stated in your brand name, not much else needs to be said. Nippon Paint must believe that since their jingle doesn’t try to tell you anything other than their name.
The next time you think of paint, Nippon Paint might be the brand you think of, followed by an earworm of a jingle that you will never forget.
9. Shopee – “9.9 Super Shopping Day”
This isn’t the only time you’ve seen Phua Chu Kang’s star power paired with catchy ad jingles on this list, and for good reason. The combination is as effective as it is entertaining.
The 9.9 Super Shopping Day commercial is the fifth most viewed video on the Shopee Singapore YouTube channel, with nearly three million views.
The video features Gurmit Singh’s character singing, dancing, and professing all the reasons you should be shopping the 9.9 sale. The use of Singlish and Phua Chu Kang’s catchphrases like “don’t play play” give the ad a unique local flair that makes it funny and quotable. Paired with the jaunty tune, it is remarkably catchy.
10. Don Don Donki – “Miracle Shopping”
No list about the top Singapore ad jingles of all time is complete without mentioning the Don Don Donki theme song, “Miracle Shopping”. Played over the speakers of every Don Don Donki outlet, the song will worm its way into your mind by the time you make your way out of the winding store from sheer repetition alone.
However, unlike other local ad jingles, Miracle Shopping isn’t one of the song commercials you can leave behind in Singapore. Should you make a trip across the Strait of Johor in hopes of escaping this jingle, you will find that escape is futile.
Miracle Shopping is catchy, informative, and will be stuck in your head forever.
If you’re now hoping to get any of the ad jingles above out of your head, here’s a list of movies with the best sound design of all time to reset your ears.
