CPCLL Ai Shang Hua Wen 2025 is a promotional video designed to spark interest and appreciation for Chinese language learning in Singapore, with a focus on younger audiences, including secondary school students. Developed for the Committee to Promote Chinese Language Learning (CPCLL), the video highlights curiosity, youth culture, and the relevance of language in contemporary society.
The jingle functions as the core emotional and narrative driver of the video. Created to resonate with a youth audience, it is inspired by current K-pop pop sensibilities, featuring light, catchy melodies, contemporary rhythms, and clean electronic textures. The result is a fresh, upbeat sound that feels modern and approachable, helping the campaign connect naturally with younger viewers.
Through the integration of the jingle, clear voice delivery, and focused sound design, the audio supports the visual storytelling and reinforces CPCLL’s mission — positioning Chinese language learning as engaging, accessible, and relevant for the next generation.
